TIMOTHY ENGSTROM
Creative Director &
Graphic Design Professional
Screenlife Games - Marketing Design, Game Development & Design
Screenlife Games was the parent brand to SceneIt, the interactive DVD pop culture trivia game. Screenlife also strove to find new partnerships with which to create great games.
As Senior Art Director I lead my team in developing game packaging, components and advertising for the games. Working closely with the licensor to ensure the integrity of their IP stayed true while integrating it into ours. We followed the product from inception to manufacturing through delivery to purchaser.
I worked closely with marketing in creating an interactive portal for customers to come and experience our games, and get a little taste of our culture. Lead photoshoots for lifestyle and packaging hero shots.
As a cost savings measure, I implemented a plan to easily convert our game demos into alternative branded experiences without losing the beauty of the IP while saving $15,000 in outside development costs per demo.
Part of my role was evaluating the brand against the current user base. Research if there was a way to reach a wider, stretch the appeal of the brand. We would re-imagine the brand from the ground up, throw potential new concepts against the wall and identify what an evolution of the brand could be. This lead to small changes, some in the logo, some in the packaging, and some in the messaging.
Brands included: Marvel, Disney, Dr Who, Pirates of the Caribbean, Twilight, Star Trek, James Bond, Nickelodeon, Family Guy, Austin Powers, Survivor, South Park, The Simpsons, Friends, Sienfeld, FIFA, ESPN, Dilbert, The OC, Harry Potter, American Idol
Flash built interactive demos of our larger brands.
I was also on the team that put together the SceneIt versions for console. Creating concept art, developing new gameplay, and generating content.